Analytics
A/B Testing
A/B testing compares two versions of a web page, ad or email with real users to see which one performs better.
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Digital Marketing Glossary A–Z
10 SEO, ads, social media, analytics and AI-search terms explained in plain English — with examples and tips you can use today.
10 terms
A
Web & UX
Above the Fold
Above the fold is the part of a web page visible on screen before the visitor scrolls.
Read meaningPaid Ads
Ad Rank
Ad Rank is the score Google uses to decide whether your ad shows and in which position.
Read meaningAI Search
AI Overview
AI Overviews are AI-generated summaries that Google shows at the top of some search results, citing sources from the web.
Read meaningSEO
Alt Text
Alt text is a short written description of an image added in the HTML alt attribute.
Read meaningSEO
Anchor Text
Anchor text is the clickable text of a hyperlink.
Read meaningAnalytics
Attribution Model
An attribution model decides how credit for a conversion is shared between the marketing touchpoints a customer interacted with.
Read meaningAnalyticsAOV
Average Order Value (AOV)
Average order value is the average amount a customer spends per order: total revenue ÷ number of orders.
Read meaningB
Marketing Basics
B2B Marketing
B2B (business-to-business) marketing promotes products or services to other businesses rather than to individual consumers.
Read meaningSEO
Backlink
A backlink is a link from another website to yours.
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