ROI explained
Marketing ROI tells you whether your total marketing investment — ads, agency, tools — is generating profit.
Example
₹50,000 spent generating ₹2,00,000 = 300% ROI.
Analytics · Glossary
What is Return on Investment (ROI)?
Definition
ROI measures profit relative to cost: (gain − cost) ÷ cost × 100.
01What does ROI stand for?
ROI stands for Return on Investment. ROI measures profit relative to cost: (gain − cost) ÷ cost × 100.
02What is ROI in digital marketing?
ROI measures profit relative to cost: (gain − cost) ÷ cost × 100.
03Why is ROI important?
Marketing ROI tells you whether your total marketing investment — ads, agency, tools — is generating profit.
04Can iSmartsLab help with ROI?
Yes. Our Digital Marketing team works on ROI every day for businesses across Odisha and India. Book a free consultation and we will review your current setup and share a clear plan.
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