Create UTM-tagged links for ads, emails, WhatsApp and social posts so you know exactly which campaigns bring traffic and leads in Google Analytics 4.
Fill in the URL, source, medium and campaign…
Paste the URL people should land on.
e.g. facebook / paid_social or newsletter / email.
Use lowercase and hyphens, like diwali-offer-2026.
Use the tagged link in ads, posts, emails or QR codes.
Correct utm_source, utm_medium, utm_campaign, utm_term and utm_content.
Common sources and mediums one click away.
Converts to lowercase with hyphens to keep reports tidy.
Open the tagged link to make sure it works.
Free tools help. Our SEO & website experts help more — get a free audit of your website.
Tip: always use lowercase and hyphens so GA4 does not split the same campaign into different rows.
No matching questions — ask us on WhatsApp.
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May Maa Durga bless you with strength and success.
With warm wishes — Team iSmartsLab