What does the SEO checker analyse?
- On-page SEO: title tag, meta description, H1/H2 structure, word count, image alt text, internal and external links.
- Technical SEO: HTTPS, response time, page size, compression, canonical tag, robots meta, viewport, language, robots.txt and XML sitemap.
- Social & AI search: Open Graph tags and structured data (schema.org JSON-LD) that help Google and AI tools understand your business.
How to improve your score
Fix the red items first — they have the biggest impact. Then work through the orange warnings. If you would like experts to fix everything for you, book a free SEO consultation.
On-page SEO checklist for 2026
- One clear H1 containing your primary keyword.
- Unique title (50–60 characters) with the keyword near the start and brand at the end.
- Compelling meta description (140–160 characters) with a call to action.
- Helpful content that fully answers the searcher's question — usually 600+ words for service pages.
- Logical H2/H3 structure so readers and Google can scan the page.
- Internal links to related services, locations and blog posts.
- Optimised images in WebP with descriptive alt text.
- Structured data — Organization, LocalBusiness, Service, FAQ and Breadcrumb schema.
- Fast loading — aim for LCP under 2.5 seconds on mobile.
- Mobile-first design with readable fonts and tap-friendly buttons.
Technical SEO vs on-page SEO
On-page SEO is about the content and HTML of each page — what it says and how it is structured. Technical SEO makes sure search engines can crawl, render and index your site efficiently — covering HTTPS, speed, canonical tags, sitemaps, robots rules and JavaScript rendering. Both are required: great content on a technically broken site will not rank, and a technically perfect site with thin content will not either.