Email & WhatsApp · Glossary

What is WhatsApp Business API?

Definition

The WhatsApp Business API (Cloud API) is Meta's official platform for businesses to send messages at scale, automate chats and integrate WhatsApp with CRMs.

WhatsApp Business API explained

It requires approved message templates for business-initiated messages and opted-in contacts, which keeps messaging compliant and protects your number.

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01What is WhatsApp Business API in digital marketing?

The WhatsApp Business API (Cloud API) is Meta's official platform for businesses to send messages at scale, automate chats and integrate WhatsApp with CRMs.

02Why is WhatsApp Business API important?

It requires approved message templates for business-initiated messages and opted-in contacts, which keeps messaging compliant and protects your number.

03Can iSmartsLab help with WhatsApp Business API?

Yes. Our WhatsApp Marketing team works on WhatsApp Business API every day for businesses across Odisha and India. Book a free consultation and we will review your current setup and share a clear plan.

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