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Email & WhatsApp · Glossary

What is Email Marketing?

Definition

Email marketing is sending targeted emails — newsletters, offers, updates — to people who have opted in to hear from you.

01What is Email Marketing in digital marketing?
Email marketing is sending targeted emails — newsletters, offers, updates — to people who have opted in to hear from you.
02Why is Email Marketing important?
It offers one of the highest ROIs in marketing because you own the list. Success depends on consent, segmentation, relevant content, good deliverability (SPF, DKIM, DMARC) and easy unsubscribe.
03Can iSmartsLab help with Email Marketing?
Yes. Our Digital Marketing team works on Email Marketing every day for businesses across Odisha and India. Book a free consultation and we will review your current setup and share a clear plan.
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