Paid Ads · Glossary

What is Cost Per Click (CPC)?

Definition

Cost per click is the amount you pay each time someone clicks your ad: ad spend ÷ clicks.

CPC explained

CPC depends on competition, Quality Score and targeting. Lower CPC is good, but what matters most is cost per lead or sale — a higher-CPC keyword that converts well is often more profitable.

Example

₹15,000 spend for 600 clicks = ₹25 CPC.

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01What does CPC stand for?

CPC stands for Cost Per Click. Cost per click is the amount you pay each time someone clicks your ad: ad spend ÷ clicks.

02What is CPC in digital marketing?

Cost per click is the amount you pay each time someone clicks your ad: ad spend ÷ clicks.

03Why is CPC important?

CPC depends on competition, Quality Score and targeting. Lower CPC is good, but what matters most is cost per lead or sale — a higher-CPC keyword that converts well is often more profitable.

04Can iSmartsLab help with CPC?

Yes. Our Google Ads Management team works on CPC every day for businesses across Odisha and India. Book a free consultation and we will review your current setup and share a clear plan.

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