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Paid Ads · Glossary

What is Remarketing (Retargeting)?

Definition

Remarketing shows ads to people who previously visited your website or interacted with your brand.

01What is Remarketing in digital marketing?
Remarketing shows ads to people who previously visited your website or interacted with your brand.
02Why is Remarketing important?
Because these people already know you, remarketing usually converts much better and costs less per lead than cold audiences.
03Can iSmartsLab help with Remarketing?
Yes. Our Facebook & Instagram Ads team works on Remarketing every day for businesses across Odisha and India. Book a free consultation and we will review your current setup and share a clear plan.
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