Paid Ads · Glossary

What is Pay-Per-Click (PPC)?

Definition

Pay-per-click is an advertising model where you pay each time someone clicks your ad.

PPC explained

Google Ads and Microsoft Ads are the most common PPC platforms. PPC delivers immediate visibility and is easy to measure and scale.

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01What does PPC stand for?

PPC stands for Pay-Per-Click. Pay-per-click is an advertising model where you pay each time someone clicks your ad.

02What is PPC in digital marketing?

Pay-per-click is an advertising model where you pay each time someone clicks your ad.

03Why is PPC important?

Google Ads and Microsoft Ads are the most common PPC platforms. PPC delivers immediate visibility and is easy to measure and scale.

04Can iSmartsLab help with PPC?

Yes. Our Google Ads Management team works on PPC every day for businesses across Odisha and India. Book a free consultation and we will review your current setup and share a clear plan.

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