- A good syllabus should cover websites, search, ads, social media, analytics and career preparation.
- Our course has 12 practical modules over 3 months.
- AI search and AI tools are now essential topics.
- Tracking with GA4 and Tag Manager shows you whether your marketing works.
- Ask any institute how much live practice each module includes.
Before you join any digital marketing course, read the syllabus carefully. It should tell you what skills you will actually have by the end. Here is what our 12-module course covers, and why each part matters.
Foundations and website
Digital marketing fundamentals: funnels, buyer personas and the customer journey. This shows you how individual channels work together.
Website planning and WordPress: you build your own website and landing pages with no coding, and it becomes your practice ground for the rest of the course.
Getting found on search
SEO: keyword research, on-page SEO, technical SEO, link building and Core Web Vitals.
Local SEO and Google Business Profile: how to rank in Google Maps and “near me” searches, a skill every local business needs. Our local SEO guide gives you a preview.
AI search and GEO: optimising for Google AI Overviews, ChatGPT and Perplexity, and using AI tools for research and content.
Paid advertising
Google Ads: Search, Performance Max and YouTube campaigns, including bidding and conversion tracking.
Facebook and Instagram Ads: Meta Ads Manager, audiences, lead forms, the pixel, retargeting and creative testing.
Content and social
Social media marketing: content calendars, Reels strategy, Canva design and community management.
Content and email marketing: copywriting, blogging, newsletters and automation.
WhatsApp and performance marketing: WhatsApp Business API, CRM follow-up, and measuring ROI and ROAS.
Measurement and career
Google Analytics 4 and Tag Manager: setting up tracking, events and conversions, and creating reports clients can understand.
Freelancing, interviews and placement: your portfolio, résumé, mock interviews and placement or freelancing guidance.
Tools you will use
Google Ads, GA4, Tag Manager, Search Console, Meta Ads Manager, Google Business Profile, WordPress, Canva, ChatGPT and Gemini, Keyword Planner, Mailchimp and WhatsApp Business.
5 questions to ask about any syllabus
- Will I run or manage live campaigns?
- Does it cover analytics and tracking?
- Has it been updated for AI search?
- Will I finish with a portfolio?
- Who teaches it, and do they do this work themselves?
See the full details on our digital marketing course in Bhubaneswar page, or book a free demo class.
